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A creative strategic identity consultancy. We work with change-makers looking for innovative answers. Deeply experienced in naming, branding and design thinking, with results including TiVo and AmazonKindle. 

Paying One's Dues

American Institute of Graphic Art (AIGA)

Earning self respect and the respect of others. - By Michael Cronan

"Payment comes in different forms. Time, energy, intellectual attention and patience are all legal tender; most dues are paid in combinations of those items. And rarely do we figure the love of doing something into the equation, but love and passion are powerful in finding the resources to make the payment."

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