Michael Patrick Cronan (1951-2013)

Michael Cronan headshot>See Michael Patrick Cronan in Wikipedia


Imaginative perception and innovation were the hallmarks of Michael Cronan's award-winning design career, most closely associated with his native San Francisco Bay Area and spanning more than 40 years.


Cronan and partner Karin Hibma each made Fast Company's first list of 100 Most Creative People in Business. Cronan held the AIGA Fellow lifetime achievement award.


As a partner in : : CRONAN : :, Michael Cronan created names, strategic brand identities and design for some of today's most successful companies, including Amazon Kindle, Apple, Estee Lauder Origins, Levi Strauss & Co., SFMOMA, TiVo, the United States Postal Service and Williams-Sonoma. Awarded by leading national and international design organizations and publications, Cronan's work is in the collections of the Library of Congress, the Smithsonian Institute, the permanent Design Collection of San Francisco Museum of Modern Art, London's Victoria & Albert Museum, and featured in the Museo Fortuny (Venice, Italy) exhibition Pacific Wave, California Graphic Design.


Cronan was featured in In the Public Eye, the first ever graphic design exhibition at SFMOMA, in 1993. His work is in the American Graphic Design permanent collection of the Denver Art Museum. He he spoke to design communities and judged design competitions throughout the United States and internationally.


Michael was the creative director of Cronan Artefact, a product development, manufacturing and marketing company. The Walking Man line of apparel, designed by Cronan and Karin Hibma, won International Design Magazine's 1992 Consumer Product Gold Award and 1993 Honorable Mention, presented at the Cooper Hewitt National Design Museum, New York.


As consulting product development director of the SFMOMA MuseumStore from 1995-1997, Cronan created the store identity, in-store displays and a series of product lines, including architectural reference products for the original Mario Botta-designed museum building. : : CRONAN : : returned to the project from 2002-2004 to update the overall store program, identity and brand strategy.


Born in San Francisco, Cronan studied at the California College of the Arts and graduated with a degree in Fine Art from California State University, Sacramento. He taught at CCAC for twenty years, was a founding member and former president of the American Institute of Graphic Arts San Francisco chapter, served on the AIGA national board and presidential nomination committees, the advisory council of the International Design Conference at Aspen, SFMOMA's Architecture and Design Accessions, and the National Endowment for the Arts ART WORKS.


Cronan passed away on January 1st of 2013, after 5 years of living with cancer. Michael Cronan was named an AIGA Centennial Medalist August 29, 2013.






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