





How Michael Cronan spells success
Steve Rubenstein,
San Francisco Chronicle
Thursday, June 25, 2009
"When I was a young designer, I wanted to change things," Cronan said. "Then I realized to be a good designer, you have to be changed by things."
An interview with Michael Cronan by AIGA's Kristen Bouvier
: : CRONAN : : partners Karin Hibma and Michael Cronan selected as Two of Fast Company's 100 Most Creative People in Business.
See the June Issue, on sale now.

>Read more about Michael Cronan
Who Named the Kindle (and Why)?
Ever wonder what Kindle, the name of the Amazon "e-book," means and where it comes from?
TiVo's B-Day
"Jeepers, creepers, where'd you get those... antenna! TiVo got its identity (both the name and its perfectly cute face) in 1997 from the big brains behind : : CRONAN : :. Because TiVo was a first-of-its-kind product and service, and about to forever change the way people viewed television, Michael Cronan asked, What would we name the world's next TV?"
>Go to TiVo's newsletter to read about the origins of the name
>Go to interview with Michael Cronan about the origins of the name and the mascot
>Read TiVo's founding CEO's review of TiVo's naming, corporate identity and mascot design
Art Expands. Design Connects – A : : CRONAN : : lecture at Apple
"He framed his talk by presenting a number of real-world situations in which art played a defining role in helping businesses sharpen their strategy, celebrate their role in a community, establish their corporate heritage and create a unique sense of place."
>Go to an article by Sam McMillan for Apple
More important than E = mc2.
"From the recent AIGA Aspen thinktank session, I have many good memories. One in particular is the diagram drawn by the team that included Michael Cronan shown here on the right. Our team was given the topic of discourse while Michael's team was given the topic of money."
John Maeda, writing about Love and Money and the Aspen Design Summit
Michael and Karin at the Aspen Design Summit discussing social entrepreneurship
"In a conversation with Chee Pearlman, Karin Hibma Cronan and Michael Cronan discuss how they helped to change the focus of the Aspen Design Summit to serve the needs of designers today while continuing to respect the Aspen legacy."
>Go to overview story and podcast
An interview with Michael Cronan about creating TiVo name and logo
Matt Haughey, PVRblog: "Take us back to the very beginning of the project. Before TiVo had a name or mascot, how was the project described to you when you began?"
TiVo name and corporate identity development
"The question was, how could they let consumers know that, although this was a television-related product, it was as unlike regular TV as radio is to the internet."
See the first sketch of the TiVo logo
Paying One's Dues
"Payment comes in different forms. Time, energy, intellectual attention and patience are all legal tender; most dues are paid in combinations of those items. And rarely do we figure the love of doing something into the equation, but love and passion are powerful in finding the resources to make the payment."
An article by Michael Cronan for the American Institute of Graphic Art (AIGA) on earning self respect and
the respect of others
If a fellow named Hill calls and invites you to Texas, go.
The Creative Summit at Texas State University in San Marcos: An Ecosystem.
by Michael Cronan (from Graphis New Talent Annual '07/'08 Used by Permission)
Imagine a stage filled with world-class creative people like Kit Hinrichs, Anita Kuntz, Gene Hoffman, Dana Arnett, B. Martin Pedersen, Jennifer Morla, Lana Rigsby, McRay Magleby, C.F.Payne, Stefan Sagmeister, Greg and Pat Samata, Forrest and Valerie Richardson, Michael Vanderbyl, Francois Robert, and Jack Unruh. They are all applauding and looking out to the audience with big smiles. Shyly a nineteen-year-old student stands up and makes her way to the stage to accept an award and cash prize for her package design, which is projected twenty feet high above everyone's head. It is a moment that that young lady will not soon forget.
>Go to the article >Buy the book